The Competitive Advantage Of Nations

With the publication of his best-selling books “Competitive Strategy (1980) and “Competitive Advantage (1985), Michael E. Porter of the Harvard Business School established himself as the worlds leading authority on competitive advantage. Now, at a time when economic performance rather than military might will be the index of national strength, Porter builds on the seminal ideas of his earlier works to explore what makes a nations firms and industries competitive in global markets and propels a whole nations economy.

(Livro usado, levemente amarelado, contém alguns grifos, está bem conservado, sem outras avarias)