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Sistemas De Informação Gerenciais
- R$35,00
- Um verdadeiro clássico, esta obra é uma introdução concisa e acessível aos sistemas de informação. Mantendo sua principal característica - conceituar os sistemas de informação com base no modo como sua aplicação influencia diretamente o desenvolvimento dos negócios, esta 7ª edição foi totalmente reescrita e atualizada.Uma das principais mudanças foi a reestruturação do texto, tornando-o mais conciso e dinâmico. Os…
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Vat & Sales Taxes Worldwide: A Guide To Practice nd Procedures In 61 Countries
- R$550,00
- This book, prepared by Ernst & Young tax specialists throughout the world, gives a useful overview of Value Added Tax and similar sales taxes in sixty major trading nations of the world. Each country is covered in a separate chapter, each following a similar format covering topics ranging from: who is taxable? what is taxable? tax rates, etc. The book…
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Market Segmentation: Conceptual And Methodological Foundations
- R$650,00
- Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing…
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International Directory Of Executive Education
- R$30,00
- This Book is the result of diligent effort by the organizations which completed the detailed questionnaire and by the distinguished members of the Board of Advisors who aided in the selection of schools and programs as well as in the design of the questionnaire. We thank them all for their support and cooperation. (Livro usado, levemente amarelado, bem conservado, conteúdo…
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