The Fluid Consumer: Next Generation Growth And Branding In The Digital Age

The Fluid Consumer takes an in-depth look at how digital technologies are driving profund shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies. Branding in the digital world requies new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow.

(Livro usado, bem conservado, sem anotações, dobras ou grifos, capa e sobre capa sem avarias)