Enterprise One To One: Tools For Competing In The Interactive Age

Enterprise one to one has taken its place alongside Don Peppers and Martha Rogers The one to one future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for bussinesses to know their customers better than ever before, there is incredible opportunity unbreakable customer relationships.

(Livro usado, está levemente amarelado, contém grifos, porém bem conservado)