The Tipping Point: How Little Things Can Make A Big Difference

The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire. Just as single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This wideley acclaimed best-seller, in which Malcom Gladwell explores and brilliantly illuminates the tipping poin phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

(Livro usado, está bem amarelado com pintas de oxidação, capa preservada, está grifado, sem outras avarias)