The Tipping Point – How Little Things Can Make A Big Difference

The Tipping Point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire. Just as single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This wideley acclaimed best-seller, in which Malcom Gladwell explores and brilliantly illuminates the tipping poin phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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